About Us

As a non-profit powerhouse, we’re devoted to fueling innovation, cultivating talent, and celebrating excellence across the industry.

At AMASA, we believe in the power of connection. Through a dynamic blend of networking events, insightful forums, and engaging online conversations, we bring together like-minded professionals to share ideas and build meaningful relationships.

Our mission is simple: to Educate, Elevate, and Inspire.

We groom the next generation of media gurus through our acclaimed media planning courses and promote diversity and inclusion through our leadership and bursary programs. In short, we’re committed to paving the way for a brighter, more inclusive future for the advertising and media industry.

But we don’t just talk the talk. We walk it, too. Led by a passionate team of industry volunteers, we uphold the highest standards of Professionalism, Transparency, Initiative, and Diversity in everything we do.

Of course, in true South African spirit, we love to celebrate success. That’s why we’re proud to host the prestigious AMASA Awards, where we shine a spotlight and give much-deserved bragging rights to those involved in the industry’s most innovative, groundbreaking work. For the highest honour, there’s the coveted Roger Garlick Grand Prix, which we call the pinnacle of achievement in South African media and advertising.

Join us as we push boundaries, break barriers, and shape the future of media and advertising in South Africa and beyond.