Thérèse Roux
Thérèse Roux is a Full Professor at Tshwane University of Technology, specialising in marketing, supply chain management, and sport management. With over 20 years in academia, she is a seasoned researcher, lecturer, and postgraduate supervisor. Thérèse began her career in out-of-home advertising media sales and advanced to strategic marketing roles. She holds a DCom in Marketing Management from the University of Pretoria and has published over 100 research papers.
At TUT, Thérèse is involved in the postgraduate marketing program, oversees research initiatives, and collaborates with international teams on projects like guerrilla marketing and AI in advertising. She is actively involved in professional bodies such as AMASA and SAMRA, staying current with industry trends through forums and conferences.
In her personal life, Thérèse enjoys oil painting, ceramics, reading, and travel. She cherishes her family and treasures the quality time she spends with her husband and daughters. Her commitment to developing young people and passion for education and innovation make her a prominent figure in the media and advertising industry.