NEW PROGRAMME
MEDIA IS EVOLVING - ARE YOU SKILLS KEEPING UP?
AAA SCHOOL OF ADVERTISING & AMASA PRESENT
Media Management
Competence Certificate
A practical, industry-informed programme covering strategic media planning and buying. Built by leading South African media practitioners. Designed to add immediate value to you and your organisation.
DURATION
4 Months
DATES
3 Aug – 23 Nov
ACCREDITATION
NQF 5 & 6
CREDITS
20
COURSE FEE
R29,800 excl VAT
INCLUDED IN YOUR FEE
Mastering Media Planning: Where Art & Science Meet
The 2026 AMASA textbook by leading SA media practitioners (valued at R800)
WHAT YOU’LL STUDY
01
Marketing Management
Consumer behaviour, market segmentation, analysing the marketing environment, and developing integrated marketing strategies
NQF LEVEL 5 – 10 CREDITS
02
Marketing Communication
IMC planning, advertising strategy, media management, media selection, buying and reporting, and personal selling
NQF LEVEL 6 – 10 CREDITS
Industry Masterclass — specialist sessions on media channels, digital planning, and campaign implementation, led by AMASA textbook contributors and leading SA media practitioners
Each module is separately accredited. Hybrid delivery: primarily online with select in-person sessions.
WHAT YOU’LL GAIN
Competency certificate at NQF Levels 5 & 6
(20 credits)
Practical media skills with real industry application
Industry exposure through AMASA’s professional network
Practical media skills with real industry application
Peer networking across the media industry
Hybrid delivery designed for working professionals
WHO SHOULD ATTEND
Strategists, planners, buyers, account managers, brand marketers — anyone who wants to understand and master the media and marketing ecosystem at any level.
ADMISSION
Matric certificate or equivalent. Open to all professionals looking to formalise and strengthen their media competence.
All fees excl. VAT. Competency-based certificate.
