With 17 years of experience in radio and digital media, Memoria Masilela is a seasoned professional in the media and advertising industry. Her career started at Octagon Marketing and advanced rapidly at MediaMark and various prominent radio stations, including Gagasi FM, East Coast Radio, Kaya FM, Jacaranda, and Heart FM. Now an Account Manager at United Stations, Memoria manages key relationships with government bodies and media agencies, representing stations like Moneyweb and Jozi FM.

Her expertise spans sponsorship and promotions management, digital audio marketing, and brand strategy development. She served as a judge at the 2018 AdFocus Awards and the AMASA Awards in 2017. Memoria is passionate about using media to inspire social change and stays current with industry trends through workshops, forums, and educational collaborations. When she is not being a career-focused lady, she enjoys exploring history and investigating the deep meaning of Mankind, as well as spending time with her family. Memoria is dedicated to elevating the media and advertising industry.