Karen Bailey is the Managing Partner at Cinevation, a leading multi-faceted boutique agency. Her media career began at Nationale Tydskrifte (now Media24), followed by strategic roles at Lindsay Smithers (now FCB) and Young & Rubicam. At D'Arcy's (now Leo Burnett), she was promoted to Associate Media Director and won the International Tommy Young Award for media achievers under 30. In 1997, she co-founded Cinevation with Marisa Torrani, focusing initially on cinema advertising sales (Nu Metro and Independent Cinemas) and later expanding to full agency services, including digital. Karen's role at Cinevation involves managing business flow and processes. Her analytical skills and financial acumen have ensured the company's success, and her passion for media innovation has earned Cinevation numerous awards, including five Gold Cannes Lions. This expertise has made her a prominent figure in the media industry. She enjoys 3D printing, gym, vegetable gardening and photography, and loves football.