Rob Smuts, CEO of RMS Media, has over 35 years of experience in the media and advertising industry. He started his career at the Argus/Caxton Newspaper Marketing Bureau under Noel Coburn, then moved to the agency side, working with media legend Roger Garlick at BLGK.

Rob eventually founded RMS Media, providing comprehensive media planning and buying services. Under his leadership, RMS Media has thrived, marking its 30th anniversary and earning Rob the title of 'MOST Awards Media Agency Legend'. His business is also a founding shareholder of the global media network, Local Planet. Rob excels in building relationships, developing innovative media strategies, and fostering a positive work environment.

He stays current with industry trends through AMASA Ignite Forums and values community engagement. Rob, an epicurean outside of work, married to Elizabeth,  supports his son's academic and sporting pursuits. His career exemplifies passion, innovation, and dedication to the media industry.