Claire Herman has over 25 years of experience in media and advertising, Claire Herman is currently the Media Director at Meta Media Johannesburg. While most of her career has been rooted in media agencies, she also spent three years at Millward Brown as Media Director, leading research studies that measured advertising effectiveness and ROI.

Throughout her career, Claire has crafted media strategies for a wide range of clients, spanning diverse industries and target markets. Today, her focus lies in operations and management, where she continues to drive performance and efficiency within the media landscape.