DATE: 16 OCTOBER 2024
TIME: 15H30 for 16h00 until 18h00 (networking will take place after the discussion)
VENUE: MULTICHOICE (auditorium details TBC)
TARGET AUDIENCE: MEDIA ADVERTISING AGENCIES, CREATIVE AGENCIES, MEDIA OWNERS, AND MARKETING PROFESSIONALS.
EXPECTED GUESTS: 80-100
FORMAT: PANEL DISCUSION (4-5X PANELLISTS – experts representing various aspects of the business of content)
TOPIC SUMMARY:
In the digital age, content creation has become a powerful economic driver, influencing industries ranging from entertainment to advertising and beyond. This forum will explore how content creators, from influencers to media houses, are shaping the modern economy. We’ll delve into the value of content in today’s marketplace, the financial impact of digital media, and how businesses can leverage content to drive growth and innovation. Our panellists will offer insights into strategies for successful content monetisation, the role of AI in content creation, and future trends that will define this dynamic field.
